The fast-moving consumer goods (FMCG) sector in Saudi Arabia is on the brink of transformation. Vision 2030 has sparked an economic shift, attracting global attention and opening the door to exciting opportunities. But with international brands flooding the market and consumer expectations rising, how can local FMCG brands continue to make their mark? The answer might be closer than you think…
When you think of branding, what’s the first thing that comes to mind? Chances are, it’s the Nike swoosh or perhaps Coca-Cola’s iconic red. These visuals are powerful, but branding goes much deeper than just a logo, a colour, or a catchy tagline. There’s more to it than ‘just do it.’ Let’s take a step back and explore the broader landscape of branding.
Your people are your greatest asset. Sure, we all know this. But do you know how to keep them engaged? How to make sure that your company’s culture becomes their culture? And how to attract the right talent by showing who you truly are from the inside out?
The answer lies in creating a strong company culture, and a key component of this is implementing a Brand Engagement Programme.
We’re excited to announce that Georgetown University, in collaboration with Skyne, has won the Best of CASE District II Award for the branding of its Executive MBA program in Dubai. This isn’t just about winning an award; it’s about the powerful partnership we’ve built together.
As we look ahead to 2030, there’s never been a better time to take steps forward to elevate your business. You’ve already built the foundation, now it’s time to strengthen it with strategic branding and design. With a powerful, long-lasting brand, you’ll not only contribute to Saudi Arabia’s economic diversification, but also set your business on a path to long-term success.
In today’s world, where sustainability is no longer just a buzzword but a vital part of corporate responsibility, brands seek innovative ways to minimize their environmental impact. The packaging industry, in particular, has been at the forefront of this movement, developing solutions that protect and present products effectively and contribute to a more sustainable future.
Now more than ever, when we look at branding a government, there’s one overarching truth: a well-structured brand architecture is greatly important to bring clarity out of complexity. Governments are often a labyrinth of services, departments, and entities, each with distinct functions and audiences. Without a cohesive brand structure, this complexity leads to confusion, both internally and for the public. But, with the right architecture in place, these diverse entities can work together under a unified identity, empowering governments to deliver clear, consistent, and effective communication.
We are proud to announce that we have been shortlisted for the Athar Awards 2024!
We are proud to present the rebranding of Bestronics BV.
With ambitious goals to attract investors and accelerate global expansion,
we emphasised the added value of rebranding to Bestronics’ management.
Consumers are loyal to the brands they love. Co-branded products can merge two beloved names into a fresh experience, offering the best of both worlds. This not only increases brand awareness but opens doors to new markets. At Skyne, we see immense potential in leveraging cultural nuances through co-branding. But why don’t more brands explore this path?
Creating an authentic brand for a destination is no small feat. Unlike product or service branding, which often is at a smaller scale, destination branding involves capturing the very soul of a place. With our key principles for destination branding, we uncover authentic insights that help us realistically capture and convey the true DNA of a place.
Here we look at a few key principles that are crucial:
Understanding a place’s essence is not just a research exercise; it’s a journey that transforms brands and creates lasting impressions. Delve into the process with real-world examples through the eyes of Paul Docherty, Creative Director at Skyne.