Dibba Bay: The Oyster brand from the Middle East that’s made for the world

Dibba Bay Oysters are an award winning oyster brand originated and harvested in the Middle East. Spearheaded by Ramie Murray, founder and owner of Dibba Bay Oysters, these unique sea creatures were cultivated in the region for their taste and their freshness. Giving us one of the only of its kind to be harvested locally.

It is Ramie's resilient entrepreneurial spirit that allowed for the growth and cultivation of such a brand, paired with the fact that the brand was born in the heart of the U.A.E. where these types of ventures are not just encouraged but actively supported.

One day, Ramie made a discovery that would be the catalyst for fresh oyster availability in the region. He was told about a ‘hot spot’ in the Gulf of Oman near Dibba, home to diverse marine life. He wondered if oysters could join the party, and grow here as well. It became apparent that this special location offers the perfect conditions for oysters to thrive; stable temperatures and an abundance of their favourite food makes them grow bigger, stronger and better than anywhere else.

Ramie's perseverance and belief in him overcome numerous hurdles to establish Dibba Bay's oyster farm, consistenyly growing great gourmet oysters that can be enjoyed year-round. 

GIF

Strategy insights

Skyne was then selected to transform this local brand into an international one. Competing with significant names in the Oyster industry, Dibba Bay needed a brand that could easily be understood by the target audience as being a gourmet, premium food item that would add luxury to their tables.

Our work commenced with a stakeholder workshop and a thorough market research which enabled us to gain distinct insights into the trends and opportunities that exist in the competitive world of oysters and oyster farming. We navigated through the best practices around the world not just in our industry but adjacent industries to assess different approaches to similar challenges.

Skyne proposed to create a brand identity a brand story and a succinct sales pitch that touches on the elements of a successful brand for Dibba Bay, becoming a strong contender in the eyes of international target audience. 

Untitled.002

Creative concept

This concept is inspired by the well known seal of quality, commonly used to identify the authenticity and personality of someone/something. The concept takes one step away from Dibbay Bay's current logo situation and builds onto the idea of the initial identity, representing the brand, its personality and its core business in a simplified, iconic and memorable style.

Untitled.003
Untitled.004

Colour Variations

A variety of different colour combinations were researched and developed when revamping the Dibba Bay logo. The colour combinations developed were measured against the criteria of international appeal. Would a Teal and Gold combination strike the same semblance of premium-ness in the Russian market as the Chinese market? 

Thus, a bold Gold and Black variation was utilised, as a universal symbol for luxury, opulence and grandeur. In order to instantly click with the target international audience. 

DIBBA BAY_BRAND GUIDELINES_GOLD & BLACK R7
Untitled.001

A pictogram system

In our research phase, consumer research showcased a lack of knowledge and clarity for people when choosing to buy the right Oysters. Dibba Bay wanted to make this process seamless for consumers and effectively help them understand the unique system in place when choosing desired Oysters. 

Skyne, thus, designed a pictogram system with a QR code that helps customers instantly recognise Oyster sizes. The system is paired with a QR code that allows customers to scan for more information, including Oyster shucking tutorials and tasting notes. 

Specifically, for the purpose of reaching an international audience, the system needed to be simple and understandable, yet practical. Allowing people across countries to have instant access to the same information, making knowledge about Oysters accessible and efficient.

Dibba Bay pictures.002
Dibba Bay pictures.001

Further, we visualised Dibba Bay's marketing material through implementation of the distinct logo characteristics on vehicles and merchandise. Combining the unique colour characteristics and integrating the graphic language seamlessly. Providing brand consistency and recognisability across all marketing collaterals.

Untitled.005
Untitled.006
Untitled.010
TSHIRTS.001

Dibba Bay has very recently launched this new identity, showcasing the very essence of the Dibba Bay brand across all socials and communications. Successfully launching the brand internationally and currently exporting to various different countries around the world with the revamped identity.

I enjoyed our collaboration with Skyne, they created a winning logo and brand elements that really took Dibba Bay to the next level, allowing us to evolve from a local UAE brand into a global brand

- Ramie Murray, Founder of Dibba Bay

For an audio visual representation, take a glance at the video below featuring Ramie Murray, to experience what Dibba Bay truly stands for.