From branding research to brand strategy
Branding a destination to start your business
Although SAIF Zone is a well established free zone in the UAE, a crowded market place with many competitors with similar offerings, Skyne recognized opportunities to turn it into a more attractive location to establish companies. Skyne developed a powerful brand strategy, brand positioning and clear principle ‘where businesses connect & grow’ which guides all designs, behaviors and decisions when creating the brand experience. The guiding principle is based on the target audience’s behavior and identified opportunities to stand out as a free zone.
FROM STRATEGY TO DESIGN
Translating ‘where businesses connect & grow’ into a brand identity
After establishing the unique characteristics and reasons for SAIF Zone to be the preferred free zone to set up a company, we created a visual style that communicates these qualities. What sets SAIF Zone apart is transcended in every design we created. The brand identity including all collaterals and guidelines was further implemented in communication tools such as their stationery, signage and way-finding, sub-brands, collaterals, brand guidelines and of course the design of the website.