Best Healthcare Brand Identity 2024: Care Medical wins Gold!
Category
Healthcare
Date
27 May 2024
Read Time
2 Mins
Golden healthcare brand
We congratulate and sincerely thank our partner National Medical Care as their rebranding has now been awarded!
This award is a testament to our dedicated team of Brand Strategists and Creative Designers who made this project, the Heart of Healthcare in Saudi Arabia, the success that it is today. Care Medical is at the forefront of healthcare in Riyadh and soon beyond.
The partnership
Care Medical approached us with a unique challenge: to expand into new territories with more hospitals and health service offerings while shifting from being perceived as a solely government/semi-government hospital to one that serves diverse patients of all kinds.
The result
An extensive brand assessment, including a visual audit of the company's current position in the market, was done. This resulted in the development of a robust brand strategy and a new visual language, logo, and story for the brand.
Working on a complete rebrand was an enriching experience for the future of this partnership. Read all about the interesting case study and their unique challenge here.