The psychology of color is an interesting and controversial topic in branding and design. Many of the facts about the psychology of colors and its persuasive capabilities consist of personal opinions. In this article we will discuss the elements a new brand identity needs to consider when selecting the right color for an identity. Brands and color are very strongly linked…

Read More

As Einstein put it: “Logic will get you from A to Z. Imagination will get you everywhere.” Imagination is essential in creation. But what is imagination? And does it come naturally or can it be taught? The greatest artists of our planet take inspiration from what is surrounding them. In this article we try to…

Read More

You can only make a first impression once. This is what effective and original packaging is about. Distinctive and attractive packaging influences purchase decisions, informs your audience and reflects your brand. A recent study shows how packaging and branding affect the way consumers trust the product. Your packaging contributes to brand recognition and loyalty, reflects…

Read More

How to attract customers to your restaurant? Restaurants are an extremely competitive business and attracting new customers is always a challenge. For instance, Dubai is a highly competitive market, with approximately 2862 restaurants in the city. Customers usually tend to stick with restaurants they know and like, but at the same time many people are interested…

Read More

In a world of ever-increasing competition for the consumer’s attention, brands have to constantly innovate just to stand out. They have to constantly re-imagine how their purpose can come to life. The changing market landscape has sparked the need to provide a clear promise to consumers; the need to create extraordinary experiences that generate desire,…

Read More

How, where, and when we work is changing radically. People nowadays are expecting maximum freedom to use their skills and talents in the way they believe best, for their own as well as their employer’s benefit. Space is an important factor in the working environment and can, if designed right, stimulate worker’s creativity and amplify…

Read More