Strategy

“ZY” may seem like distinct individual letters, but when pronounced as “zai” have a whole world of meaning in Arabic. In the Arabic language, ZY has connotations related to “outfit” “costume” “fashion” and “style.” This unique naming is perfectly fitting for ZY, as the fashion, jewelry and beauty association and the fourth initiative in Mukatafa’s…

After successfully launching the new Date Pouch in the UAE market, Bateel’s Jomara, in collaboration with Skyne, launched a new packaging design for their Date Syrup (Dhibs). They released 3 new flavours; Vanilla, Passion Fruit, and Cardamom. Apart from local Emiratis and Arabs, not many know of Dhibs or how it is used. This presented…

Meet our newest and brightest young interns at Skyne! Sheikh Eisa Mohammad: Born in 2000, lives in Dubai, studying the Science of Marketing and Entrepreneurship at Zayed University. Loves video editing, production, and storytelling. Analytical, a quick learner and creative. Inez de Rond: Born in 2000, lives in Bleiswijk, Holland, studying graphic & corporate design.…

Under the leadership of Founder Dennis de Rond, Skyne is happy to announce its expansion into Riyadh, Saudi Arabia. He said the following about the expansion: “At the heart of the MENA region, our Saudi expansion is something we are immensely proud of at Skyne. Our experience in the Middle East has allowed us this…

Mihan is an initiative created by our partner Mukatafa in conjunction with the Ministry of Human Resources and Social Development for Saudization led by the private sector to create jobs, offer opportunities, and bring Saudis into the workforce. Mihan virtual job fair is aiming to provide 10,000+ job opportunities across retails and food and beverages…

Join us today at 11:00 am, in collaboration with the BeNeLux BCAUH and Netherlands Business Council UAE in Dubai, for a conversation about digital marketing opportunities Our marketing and strategy director Koen van Riel and our commercial director Roel Vos will discuss and share insights into the best practices of digital marketing, digital opportunities, and the secret…

By Lubna Farooqui, Brand Strategist at Skyne | 3-5 minute read The world is changing and those that don’t understand what is happening, are being left out. Let us take you on a journey within the next few minutes that will transform the way you think about your business moving forward. Let us paint a…

Mukatafa is the only organization in the Kingdom that has worked actively towards the collaboration and integration of private & public sectors, with the purpose of realising solutions in order to shape and grow a better Saudi economy. Mobilizing industry leaders and developing partnerships as advocacy specialists, Mukatafa is driven to execute solutions that have…

After the merger of Ince & Co and Gordon Dadds in December 2018, Skyne is hired to assist the firm with its rebranding project, taking into account the legacy and DNA of both firms. The project included our advice on the new name, brand positioning, brand strategy, brand story, brand identity and brand guidelines for…

Sharjah Media City is the newest, and possibly, the most attractive free zone for companies and individuals in the creative and media sector in Sharjah, fostering a culturally vibrant and connected ecosystem. We developed the brand strategy with the target audience’s functional & emotional needs in mind while leveraging a key competitive differentiator: Sharjah Media City intends to…

ZY Association, Fostering a culture of Saudi elegance

Launching a new look with original flavours; Jomara Date Syrup

Shaikha and Inez – A conversation from Europe to the Middle east

Skyne opens in Riyadh: An expansion into Saudi

Mihan: a virtual job fair to bring Saudis into the workforce.

Digital Marketing in rapidly changing times: 2020 and Beyond

How the Digital Customer Journey is changing your business

The merging of two worlds: Mukatafa, uniting the public and private sector in Saudi Arabia.

Development of a new website for international law firm Ince

From Sharjah to the world