Skyne was requested to create a differentiating brand strategy and identity to stand out in a market with healthcare system and where raising awareness on health issues can be very sensitive.

Client:
Wellnovation

Challenge:
Launching a healthcare incubator in Saudi Arabia

WELLNOVATION_CASESTUDY_130217-scaled-min
WELLNOVATION_CASESTUDY_0204172-w2000-h2000-min
WELLNOVATION_CASESTUDY_0204173-w2000-h2000-min
STRATEGY

After thorough assessment of the market trends, both locally and globally, reviewing best practices, analyzing the target audience and multiple co-creation sessions with the client, a compelling brand strategy was developed. This included Wellnovation’s value proposition, positioning in the market, brand story and elevator pitch.

Central to the strategy was to capture Wellnovation’s diverse service portfolio (of new business incubation, GCC healthcare systems, technology assessment, health economics, market entry strategy) into a strong and focused message, clearly identify what sets them apart in the market.

From there the brand identity was developed, capturing the ambitious mindset, the powerful reputation and the invaluable network in the region into a brand identity that visually translates the image of Wellnovation as a connector and convener in the GCC Healthcare market.

WELLNOVATION_CASESTUDY_0204174-w2000-h2000-min
WELLNOVATION_CASESTUDY_0204175-w2000-h2000-min

The brand identity visually translates the image of Wellnovation as a connector and convener in the GCC Healthcare market.

RESULT

A very satisfied client, that happily awarded Skyne with a next assignment: developing a Wellnovation sub-brand for a soon to open clinic on preventative healthcare in Saudi Arabia.

SKYNE_INSIGHTS_PRIMARY-110-min

Research & Analysis

Brand assessment
Target audience research
Market scan
Brand opportunities

SKYNE_STRATEGY_PRIMARY-110-min

Strategy & Story

Brand strategy
Brand positioning
Brand story

SKYNE_DESIGN_PRIMARY-110-min

Concept & Design

Brand identity design
Brand identity guidelines
Collateral design

SKYNE_IMPLEMENTATION_PRIMARY-110-min

Implementation & Activation

Project management

WELLNOVATION_Logo-min

Want to know more?

In Branding and Design we think differently to deliver great results to our business partners. For us, everything is about the relationship and it all starts with a conversation. Find out how out-of-the-ordinary thinking will benefit you.