After the merger of Ince & Co and Gordon Dadds in December 2018, Skyne is hired to assist the firm with its rebranding project, taking into account the legacy and DNA of both firms. The project included our advice on the new name, brand positioning, brand strategy, brand story, brand identity and brand guidelines for ten different countries. The challenge was to showcase the real character...
Sharjah Media City is the newest, and possibly, the most attractive free zone for companies and individuals in the creative and media sector in Sharjah, fostering a culturally vibrant and connected ecosystem. We developed the brand strategy with the target audience's functional & emotional needs in mind while leveraging a key competitive differentiator: Sharjah Media City intends to focus...
Mo'an is the second officially approved association in the Kingdom of Saudi Arabia bridging the gap between the private and public sector in Saudi Arabia, focussing on transforming the grocery industry. Mo'an brings together and unites the efforts of the private sector to achieve the grocery industry's objectives and the goals of Saudi's Vision 2030. Mo'an members will benefit from financial,...
Table Lights from Skyne on Vimeo. TableLights.com is owned and operated by Desert River; a successful Dubai-based trading company specialized in European lifestyle brands and event rentals. The company found a gap in the UAE market to create a simple, clean and straightforward platform to find anything related to table lights. It was mainly focussing on their existing clients in the B2B sector....
Two very enthusiastic fresh graduates approached us to help them to develop a t-shirt brand, with the name Zero Limit. The name of the brand is linked to having no limits or boundaries in your daily life, giving you the possibility to push your boundaries. The name was the only asset of the company when we started the collaboration. We had the opportunity to create the brand from scratch and...
SAIF Zone a free zone in Sharjah, needed a creative branding agency to find a solution to attract more companies to establish themselves in their jurisdiction. Skyne was requested to help position SAIF Zone better. Working together, we developed a brand strategy and new brand identity that differentiates SAIF Zone from its competitors and turned SAIF Zone into a more attractive location to...
Qoot (part of Mukatafa Group), is the first association bridging the gap between the private and public sectors in Saudi Arabia. "Qoot" which literally means "food" in Saudi dialect, aims to further support and develop the restaurants and cafés industry in Saudi Arabia, as part of a bigger vision to transform the Kingdom of Saudi Arabia into a diversified socio-economic system as per the...
Difficult times demand a lot from all individuals, and in this time especially from healthcare professionals. For them, it is important that we have clear, practical tips on how to deal with some of the difficult things that confront them during the COVID-19 pandemic. This means ensuring healthcare professionals, can deal with the physical, emotional and psychological challenges that await them...
Beyond Billable Hours, the name of the new book of our business partner Barbara Koenen-Geerdink is published. The book aims to provide career guidance to those working in professional services firms. Beyond Billable Hours gives you easy-to-implement tools to ace your day-to-day business and your career. She approached Skyne to help her with the design of the book cover . The symbolism behind the...
Al Ghat in Saudi Arabia is home to the vast Jomara Date groves, which use modern farming techniques to produce the finest date fruits. Jomara grows and produces over twenty varieties of dates including the famed Kholas, Sokari, Madjool and the Khidri, which is popular and widely preferred by consumers. Jomara is a Bateel owned brand. Over the past few months, Skyne collaborated with Jomara to...